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Social media platforms often assume that users can self-correct against misinformation. However, social media users are not equally susceptible to all misinformation as their biases influence what types of misinformation might thrive and who might be at risk. We call “diverse misinformation” the complex relationships between human biases and demographics represented in misinformation. To investigate how users’ biases impact their susceptibility and their ability to correct each other, we analyze classification of deepfakes as a type of diverse misinformation. We chose deepfakes as a case study for three reasons: (1) their classification as misinformation is more objective; (2) we can control the demographics of the personas presented; (3) deepfakes are a real-world concern with associated harms that must be better understood. Our paper presents an observational survey (N = 2016) where participants are exposed to videos and asked questions about their attributes, not knowing some might be deepfakes. Our analysis investigates the extent to which different users are duped and which perceived demographics of deepfake personas tend to mislead. We find that accuracy varies by demographics, and participants are generally better at classifying videos that match them. We extrapolate from these results to understand the potential population-level impacts of these biases using a mathematical model of the interplay between diverse misinformation and crowd correction. Our model suggests that diverse contacts might provide “herd correction” where friends can protect each other. Altogether, human biases and the attributes of misinformation matter greatly, but having a diverse social group may help reduce susceptibility to misinformation.

The wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas.

Opinion dynamics, the study of how individual beliefs and collective public opinion evolve, is a fertile domain for applying the framework of statistical physics to complex social phenomena. Like physical systems, societies exhibit macroscopic regularities arising from numerous localized interactions, leading to outcomes such as consensus or fragmentation. Opinion dynamics has grown from a fringe interest to an active field of physics, attracting interdisciplinary methods from computer science, economics, and sociology. This review covers the ongoing rapid progress of the field, driven by an unprecedented surge in available large-scale behavioral data, bridging the inherently interdisciplinary literature. We begin with essential concepts and definitions, encompassing the nature of opinions and their microscopic and macroscopic dynamics. This foundation leads to an overview of empirical research, from lab experiments to large-scale data analysis, which informs and validates models of opinion dynamics. We then categorize models by the macroscopic phenomena they describe (e.g., consensus, polarization, echo chambers) and the microscopic mechanisms of opinion change they encode (e.g., homophily, assimilation). The review covers common analytical and computational tools to study these models, such as stochastic processes, exact and approximate treatments, simulation techniques, and optimization methods. Finally, we explore emerging frontiers, including the ongoing effort to establish a closer connection from empirical data to models, and the recent developments in building artificial intelligence agents as testbeds for novel social phenomena. By systematizing terminology across disciplines and emphasizing analogies with traditional physics, we highlight connections between theoretical models, concepts in social psychology, and observable societal phenomena. This review aims to consolidate current knowledge, provide a robust theoretical foundation, and shape future research directions in opinion dynamics.

Hammond, Kristina Lerman, Juniper Lovato, John J. Openshaw, S. Redner, Samuel V. Scarpino, Guillaume St-Onge, Timothy R. Tangherlini, Jean-Gabriel Young From pathogens and computer viruses to genes and memes, contagion models have found widespread utility across the natural and social sciences. Despite their success and breadth of adoption, the approach and structure of these models remain surprisingly siloed by field. Given the siloed nature of their development and widespread use, one persistent assumption is that a given contagion can be studied in isolation, independently from what else might be spreading in the population. In reality, countless contagions of biological and social nature interact within hosts (interacting with existing beliefs, or the immune system) and across hosts (interacting in the environment, or affecting transmission mechanisms). Additionally, from a modeling perspective, we know that relaxing these assumptions has profound effects on the physics and translational implications of the models. Here, we review mechanisms for interactions in social and biological contagions, as well as the models and frameworks developed to include these interactions in the study of the contagions. We highlight existing problems related to the inference of interactions and to the scalability of mathematical models and identify promising avenues of future inquiries. In doing so, we highlight the need for interdisciplinary efforts under a unified science of contagions and for removing a common dichotomy between social and biological contagions.

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of social contagion remains an open challenge. In particular, studies on social phenomena usually assume contagion dynamics to be either simple or complex, rather than allowing it to emerge from cognitive mechanisms, despite empirical evidence indicating that a social system can exhibit a spectrum of contagion dynamics -- from simple to complex -- simultaneously. Here, we propose a model of interacting beliefs, from which both simple and complex contagion dynamics can organically arise. Our model also elucidates how a fundamental mechanism of complex contagion -- resistance -- can come about from cognitive mechanisms.

Science is essential to innovation and economic prosperity. Although studies have shown that national scientific development is affected by geographic, historic, and economic factors, it remains unclear whether there are universal structures and trajectories of national scientific development that can inform forecasting and policymaking. Here, by examining countries' scientific 'exports'-publications that are indexed in international databases-we reveal a three-cluster structure in the relatedness network of disciplines that underpin national scientific development and the organization of global science. Tracing the evolution of national research portfolios reveals that while nations are proceeding to more diverse research profiles individually, scientific production is increasingly specialized in global science over the past decades. By uncovering the underlying structure of scientific development and connecting it with economic development, our results may offer a new perspective on the evolution of global science.

Framing is an indispensable narrative device for news media because even the same facts may lead to conflicting understandings if deliberate framing is employed. Therefore, identifying media framing is a crucial step to understanding how news media influence the public. Framing is, however, difficult to operationalize and detect, and thus traditional media framing studies had to rely on manual annotation, which is challenging to scale up to massive news datasets. Here, by developing a media frame classifier that achieves state-of-the-art performance, we systematically analyze the media frames of 1.5 million New York Times articles published from 2000 to 2017. By examining the ebb and flow of media frames over almost two decades, we show that short-term frame abundance fluctuation closely corresponds to major events, while there also exist several long-term trends, such as the gradually increasing prevalence of the ``Cultural identity'' frame. By examining specific topics and sentiments, we identify characteristics and dynamics of each frame. Finally, as a case study, we delve into the framing of mass shootings, revealing three major framing patterns. Our scalable, computational approach to massive news datasets opens up new pathways for systematic media framing studies.

Large language models are increasingly used to adapt math word problems for personalized learning at scale, but it remains an open question whether those adaptations are consistent across models, preserve cultural diversity at scale, and reveal which cultural entities models treat as most salient. Weanalyze how Claude Opus 4, GPT 4.1, and Gemini 2.5 Pro adapt 60 English math word problems into Bengali, Hindi,Punjabi (India), Urdu, Sindhi (Pakistan), Italian, and Sicilian (Italy), a language set spanning the full resource spectrum, from high-resource Italian and Hindi to under-studied Sindhi, Sicilian, and Punjabi. We annotate 6,489 entity transformations, coding whether models preserve, localize, generalize, omit, or change entities such as names, foods, and places. Models agree on transformation type in 62.5% of cases and on specific substitutions in only 33.5%, meaning model choice directly shapes which cultural world students encounter. All 21 language-model combinations show entropy collapse, with adaptation compressing rather than expanding cultural diversity. Models prioritize surface markers such as names, foods, and currencies while preserving deeper structural features such as grade-level systems that embed culturally specific assumptions. Despite prompts specifying target countries, models misattribute regional context by using Bangladeshi taka for Indian Bengali students and produce cross-cultural contamination, such as adapting egg hunts as Eid activities. Some failures are visible in individual translations. Others, including diversity collapse, systematic preference for surface markers, and consistent regional misattribution, emerge only through corpus-level analysis. The surface plausibility that makes adapted problems look correct is precisely what makes deeper failures easy to overlook.

Beliefs form the foundation of human cognition and decision-making, guiding our actions and social connections. A model encapsulating beliefs and their interrelationships is crucial for understanding their influence on our actions. However, research on belief interplay has often been limited to beliefs related to specific issues and relied heavily on surveys. We propose a method to study the nuanced interplay between thousands of beliefs by leveraging an online user debate data and mapping beliefs onto a neural embedding space constructed using a fine-tuned large language model (LLM). This belief space captures the interconnectedness and polarization of diverse beliefs across social issues. Our findings show that positions within this belief space predict new beliefs of individuals and estimate cognitive dissonance based on the distance between existing and new beliefs. This study demonstrates how LLMs, combined with collective online records of human beliefs, can offer insights into the fundamental principles that govern human belief formation.

Due to their essential role as places for socialization, "third places" - social places where people casually visit and communicate with friends and neighbors - have been studied by a wide range of fields including network science, sociology, geography, urban planning, and regional studies. However, the lack of a large-scale census on third places kept researchers from systematic investigations. Here we provide a systematic nationwide investigation of third places and their social networks, by using Facebook pages. Our analysis reveals a large degree of geographic heterogeneity in the distribution of the types of third places, which is highly correlated with baseline demographics and county characteristics. Certain types of pages like "Places of Worship" demonstrate a large degree of clustering suggesting community preference or potential complementarities to concentration. We also found that the social networks of different types of social place differ in important ways: The social networks of 'Restaurants' and 'Indoor Recreation' pages are more likely to be tight-knit communities of pre-existing friendships whereas 'Places of Worship' and 'Community Amenities' page categories are more likely to bridge new friendship ties. We believe that this study can serve as an important milestone for future studies on the systematic comparative study of social spaces and their social relationships.

Word embeddings are increasingly being used as a tool to study word associations in specific corpora. However, it is unclear whether such embeddings reflect enduring properties of language or if they are sensitive to inconsequential variations in the source documents. We find that nearest-neighbor distances are highly sensitive to small changes in the training corpus for a variety of algorithms. For all methods, including specific documents in the training set can result in substantial variations. We show that these effects are more prominent for smaller training corpora. We recommend that users never rely on single embedding models for distance calculations, but rather average over multiple bootstrap samples, especially for small corpora.

Models of how things spread often assume that transmission mechanisms are fixed over time. However, social contagions—the spread of ideas, beliefs, innovations—can lose or gain in momentum as they spread: ideas can get reinforced, beliefs strengthened, products refined. We study the impacts of such self-reinforcement mechanisms in cascade dynamics. We use different mathematical modeling techniques to capture the recursive, yet changing nature of the process. We find a critical regime with a range of power-law cascade size distributions with nonuniversal scaling exponents. This regime clashes with classic models, where criticality requires fine-tuning at a precise critical point. Self-reinforced cascades produce critical-like behavior over a wide range of parameters, which may help explain the ubiquity of power-law distributions in empirical social data.

Our belief systems are shaped by social processes, such as observations and influence, and by cognitive processes, such as the drive for internal coherence. These processes steer how individual beliefs evolve and become connected. The resulting belief networks contain both causal and associative links, including spurious ones, such as stereotypes. Here, we develop an agent-based model of belief networks that demonstrates how two basic mechanisms -- social interaction and a drive for internal coherence -- can give rise to such stereotypes without any underlying reality. We further demonstrate how stereotypes, when coupled with shared group identity, can give rise to affective polarization, even in the absence of ideological conflicts.